![]() Although it’s important to freely choose elements that make sense to you, make sure there is intention behind everything you put into your mood board. When you’re building your collage, purposely put un-like elements together and see how they look.īuild with intention. Let yourself play and make some choices that don’t seem to make sense. ![]() Sometimes the best brands are created when unexpected things are paired together. Don’t limit yourself to design elements that make direct, linear sense together. Or, you may discard it later on, and that’s fine too. ![]() You may eventually see a pattern you wouldn’t have thought of otherwise. Trust yourself and add it to your moodboard even if you’re not sure how it fits into the whole. Don’t harp on why you like a certain image, font, or color. If you’re looking for a bit more inspiration, we’ve got you covered.Ĭreating your mood board is largely an intuitive process. Hopefully this post illustrates just how approachable a mood board can be when you break it down into 4 simple steps. Just make sure that your end result tells a story and creates a connection with whoever is looking at it. If you need to combine elements from multiple mood boards together in your final product, that’s perfectly fine. If you’ve created more than one mood board, use the feedback to narrow in on just one board that you can use to inspire your logo. Notice which elements get lots of comments (positive or negative), and which are entirely overlooked. Their opinions will help you determine if you’re on the right track. ![]() This can include customers as well as other stakeholders like team members or investors. Go to a few people who represent your target audience and ask them for their impressions. Now that you’ve made at least one mood board, it’s time to get feedback. Once you’re done, glue or tape them down. Get a piece of foam board (or a few) and arrange the images on them. If you’re more of a DIY type, print out your images or use the magazine cut-outs and old photos you’ve gathered. Some of these pieces of software (Photoshop in particular) have a steep learning curve if you aren’t already comfortable using them, Canva or Pinterest will be much more approachable to start, and will yield beautiful results. Other tools for making a digital collage include Photoshop, Word, Pixelmator, and Pages. If you used Pinterest in your image search, you can now go through and rearrange them or migrate groups of them to create a few different mood boards. Recently Canva made an All In One Photo Collage Page, where you can create custom photo collages, inspire bigger ideas in brand presentations, new moods on styling boards, and celebrate big moments. It’s also chock full of beautiful designs, so it’s quick and easy to end up with a mood board that looks professional. It’s one of the easiest platforms to get started with, as it’s very user-friendly. Online Tools for Creating a Digital Collage:Ĭanva is a free online program that offers many different mood board templates you can use. You can complete Step 3 either online or offline. Step 3: Put your images, fonts, and colors together into a collage You want to end up with only the most essential words and phrases so that when you create your mood board, you don’t get overwhelmed and try to move in too many directions at once. Resist that temptation! This step is important. You may be tempted to skip this last step and just use your original list of what makes you unique. If you get a strong feeling by reading a word or phrase, keep it. Each word is important and should make you feel something. The language you come up with should be emotionally evocative. Notice which words and phrases jump out at you, and create a list. This is all part of what makes you and your products unique. Is your brand fair trade and organic? Do a percentage of your proceeds go toward a good cause? Is your adorable dog on the packaging? Write down everything you can think of, and be sure to tie in your story where it’s impacted your brand. Think about what makes you and your brand unique, and write those things down. What are the key words and phrases that describe your brand? If nothing comes immediately to mind, don’t panic. Step 1: Make a list of words or phrases that describe your brand.
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